OTTDomestic ecological system Advertising and marketing opened a new era
Abstrac:
Recently,China guangdong party joint release Mr D cloud network《Licence、The content、Advertising——2017ChinaOTTDomestic ecological white paper》(Hereinafter referred to as《The white paper》)。According to the paper,Along with theOTTThe establishment of the ecological system,Advertising and marketing opens up a new era。  The white paper says,OTT(Note:Refers to the Internet companies across the telecom operators,Development on the basis of open Internet video and data services)From the domestic industry2010Years began to take off,Before and after7Years of development,From7Home plate、9Internet video services,Eventually the influx of a large number of video service platform、Intelligence
OTTDomestic marketing“Real gold”Acclaimed
Abstrac:
Guided by the China advertising association,Advertisers cultural group、The world media industry association(WWMI)Jointly organized,Support the Chinese business enterprise management association“Advertisers consortium summit andADMENInternational awards ceremony”In9Month2The day was held in Beijing。AdTimeSmart TV marketing case《2016Marketing new new camry led screen“Depending on the”Force》(see article)“Digital marketing class real gold award”;At the same time,Ty a finger is director of the Yangtze river has to be granted”Chinese contemporary outstanding advertising people honor”The title,And won the digital marketing people·Achievement award。  It is reported,Advertisers consortium summit andADMENInternational
Outdoor advertising into wisdom3.0Era
Release time:
2017-10-26
Abstrac:
Consensus  —Thinking into the Internet—  From the event yesterday“China outdoor advertising BBS”The outgoing signal:Under the new situation,Outdoor media began to enter the scene construction with the combination of consumer demand“Outdoor wisdom3.0Era”,Break through the traditional thinking、Positive transformation and upgrading has is the trend of The Times。  In recent years,The social and economic sustainable development,Tourism consumers、Shopping outdoor consumer behavior such as frequency increases,This will allow the spread of outdoor media value rising。At the same time,The development of media access is no longer isolated closed,Also to industry and practitioners put forward higher demands。  China advertising association deputy secretary-general:Yu-mei Chou  
LEDTransparent screen opened a new chapter for building ads
Abstrac:
Transparent screen market is very broad,And in outdoor installation limits,Under the condition of audit is more and more strict,Its position in the market will be more and more is also high。Whether fixed or lease,Transparent screen competence,And present the perfect display effect,As already mentioned the stage digital stage。LEDGlass curtain wall panel said againLEDThe curtain wall panel,Is an important of a transparent screen,Is a specially designed for the glass curtain wall of lighting products。LEDThe curtain wall panel and mixed building during the day,With the traditional nightledTo play the video display、The image、The content such as text,Large area display,The effect of the vibration was more powerful
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